Malaysia aims for 600,000 South Korean arrivals in new travel drive

As Malaysia pushes to welcome 47 million international visitors under this year’s travel campaign, the country is setting its sights on bringing South Korean arrivals back above pre-pandemic levels by promoting authentic local experiences beyond its well-known beach resorts and city attractions.

“South Korea is one of our priority markets,” Kamilia Hani Abdul Halim, director of Tourism Malaysia Seoul, said in an interview. Last year, about 558,000 South Koreans visited Malaysia, making it the...