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Prediction Markets Swell to 27% of Sports Bets During World Cup

Prediction-market trading has surged during a blowout World Cup, far outpacing the growth at traditional sportsbooks and driving home the competitive threat that companies like Kalshi now pose to the sports-gambling industry.

19 Jul 2026, 13:30 UTCSource: Bloomberg MarketsOriginal source
⚠️ A model estimate of cascade risk — not a guarantee and not buy/sell. Calibration uses resolved outcomes only; monitor confirmation indicators below.
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Эскалация

Forecast derived from cascade analysis. Watch confirmation indicators below.

Horizon: 7–30 days

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