FIFA's $20bn World Cup gambit: Private equity, profiteering 'against real essence of football'

Oliver Farry is pleased to welcome James Reade, Professor of Economics at the University of Reading. He argues that FIFA's reported proposal of private equity involvement in the FIFA World Cup represents far more than a financial restructuring. It raises fundamental questions about ownership, governance, and the very purpose of football's most iconic competition. Reade suggests that introducing private investors risks crossing a red line: Private equity would completely reframe the World Cup as a commercial asset focused on generating returns for investors.